A Seamless Transition in Fume Extraction System Support
CerMark Laser has been in the laser marking space long enough to know what works — and what doesn’t. For years, their go-to solution for clean air in the shop has been the Purex fume extraction system. When the U.S. distributor network shifted and long-time contact Brad launched BSE, CEO Mack had a decision to make. But for him, the answer was simple: trust the person who had already proven himself.
Customer: Mack, CEO of CerMark Laser
Industry: Laser marking technology
Product Line: Fume extraction systems via Purex distribution
Challenge
As a long-time distributor of Purex fume extraction systems, CerMark Laser needed consistent product support and a reliable partner who could continue delivering the quality and service they’d come to expect. When the previous U.S. representative transitioned out and Brad launched his business, BSE, CerMark Laser was looking for a seamless continuation — not a disruption.
Solution
When Brad started BSE, it wasn’t a big decision for Mack, but a natural next step. He’d worked with Brad for years through Purex and trusted how he ran things. The transition felt less like switching suppliers and more like keeping the right people in place.
Instead of trying to change anything, BSE kept things simple: same fume extraction system, same support, same reliability. This kind of relationship matters when you’re a small operation. Mack didn’t need layers of account managers, he needed someone who got it, who understood what his customers were asking for, and who could help him keep things moving.
The Decision
“For me, it wasn’t just about the fume extraction systems. It was about the people,” said Mack.
As CEO, Mack leads a lean team with high standards and no time for second-guessing. He liked the Purex brand and he trusted the way Brad ran things. When Brad launched BSE and took ownership of Purex distribution in the U.S., it was an easy decision.
There was no lengthy vetting process. No shopping around. Just continuity and confidence.
Results
- Seamless transition from previous Purex support to BSE
- Reliable partnership with quick responses and no need to source other suppliers
- Direct CEO engagement with Mack still leading fume extraction system decisions confidently
- Trust built on people, not just products
“BSE has great people, clear focus, and strong leadership. That’s what keeps us working with them.” – CEO Mack
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